Sardinha Vasco da Gama
Packaging and Illustration
Packaging and Illustration
Packaging and Illustration
Vasco da Gama is a brand of canned food that has existed on the portuguese market since 1993 and boasts its values based on traditionality, extolling the great achievements of the portuguese people, namely the "Descobrimentos". To commemorate its 25 years of existence, Vasco da Gama decided to launch a subbrand - SARDINHA - in honor of their best seller, the sardine.
Vasco da Gama is a brand of canned food that has existed on the portuguese market since 1993 and boasts its values based on traditionality, extolling the great achievements of the portuguese people, namely the "Descobrimentos". To commemorate its 25 years of existence, Vasco da Gama decided to launch a subbrand - SARDINHA - in honor of their best seller, the sardine.
Vasco da Gama is a brand of canned food that has existed on the portuguese market since 1993 and boasts its values based on traditionality, extolling the great achievements of the portuguese people, namely the "Descobrimentos". To commemorate its 25 years of existence, Vasco da Gama decided to launch a subbrand - SARDINHA - in honor of their best seller, the sardine.
The concept went on to maintain traditionality, adapting it to new contemporary standards. This is incorporated in the manuality of the linoleum illustration, present throughout all the graphic elements.
